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  • Writer's pictureHayden Merryn

What is Traditional PR?

In a world where it is easi

In a world where it is easier than ever to be noticed online, brands and individuals are turning to PR to assist with managing their image and creating a positive buzz. With traditional PR we can help our clients by getting them the necessary media placements that they need in order to take their brand to the next level. So how does this work?


“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

-PRSA


PR professionals use their skills of relationship building with media such as journalists, producers, and podcast hosts in order to tell your story. On a daily basis, those professionals work behind the scenes crafting the narrative of you or your brand in order to push it out to the public eye. Traditional PR placements are usually seen in media outlets such as digital and print magazines, blogs, TV, and podcasts.


There are many benefits of public relations that can help anyone succeed.


Some of the benefits are:

  • Brand Awareness

  • Lead Generation

  • Increase Visibility

  • Positions you as a leader in your industry

  • Helps with SEO


Overall, public relations is a strong tool that helps your brand growth and awareness through different media outlets. Public Relations is also one of the most cost-effective ways that a business can create brand awareness and authority.

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