Our Founder, Hayden Van Hulzen, Named in FabAZ's Fabulous People

Hayden Merryn
Oct 14
2 min read

Fabulous Arizona Feature: How Hayden Van Hulzen Built a Life and Brand Rooted in Resilience and Results

When Fabulous Arizona selected Hayden Van Hulzen, founder and CEO of HVH Media & Marketing, for its Fabulous People feature, it wasn’t just to spotlight another entrepreneur. It was to tell the story of a woman who turned adversity into action, rebuilding her life and career from the ground up — and creating one of Arizona’s most respected marketing agencies in the process.

Hayden’s journey embodies resilience, reinvention, and results — the very foundation of what HVH Media & Marketing stands for today. As a female founder, mother, and CEO, she’s built a full-service agency that specializes in social media marketing, influencer strategy, digital advertising, and brand development for high-end service-based industries including cosmetic dentistry, dermatology, and luxury lifestyle brands.

A Story of Rising from the Ashes

In her Fabulous Arizona interview, Hayden opens up about the period in her life that tested everything — losing her job, support system, and financial stability all at once. “I was in debt, alone, heartbroken, and betrayed,” she recalls. “It was an absolute low. But I rose — like a phoenix from the ashes.”

That defining chapter became the catalyst for her transformation. With no roadmap but an unshakable determination, Hayden founded HVH Media & Marketing in Scottsdale in 2013. What started as a one-woman vision has grown into a multifaceted agency serving national clients across the aesthetic, dental, and lifestyle industries — all built on one guiding principle: get results.

On Leadership, Growth, and Integrity

In the feature, Hayden credits much of her growth to the women who surround her — a mastermind circle of female CEOs and entrepreneurs who motivate and hold one another accountable to lead with both ambition and authenticity. “We don’t just push each other to succeed,” Hayden says. “We push each other to succeed with integrity and joy.”

That same philosophy carries through HVH’s work — where data, creativity, and heart intersect to drive meaningful brand impact. From managing multi-platform social campaigns to shaping influencer partnerships that convert, Hayden’s agency continues to set a new standard for results-driven modern marketing.

Advice for Aspiring Entrepreneurs

Her advice for those entering the marketing world is simple but powerful:

“This is a tough industry, and the only way to stand out is to get results. Don’t focus on what you should be doing — do whatever it takes to help your clients succeed.”

It’s a reminder that success is built not just on talent or timing, but on grit and follow-through.

A Favorite Mantra

One quote that drives her leadership philosophy:

“Done is better than perfect.” – Sheryl Sandberg

For Hayden, it’s a principle that has fueled her company’s growth and personal evolution alike. “Perfectionism is one of the first thieves of success,” she explains. “So much of what we’re raised to believe has to be unlearned when we step into entrepreneurship.”